PuckPrep Brand Guidelines

Guidance for presenting the PuckPrep brand consistently and professionally

Friendly Reminder

The provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by PuckPrep of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from PuckPrep. Get in touch if you have questions.

Naming

“PuckPrep” is a single word with a capital “P” in the middle. It is the brand name of both our product and our company. The name should always be written as “PuckPrep” and never as “Puck Prep” or “Puckprep”. It may be stylized in all lowercase as “puckprep” in certain contexts.

Logo

The logo (also known as a “wordmark”) is the primary visual representation of the PuckPrep brand. It should be used as space allows and never altered in any way. The logo should be displayed in the brand's primary color, “Blueberry”, on light backgrounds and in “Salt” on dark backgrounds.

Icon

The icon is a simplified version of the logo for use in smaller spaces or in contexts such as a logo-only grid. This should be used as a second choice if the logo is not suitable due to space constraints — otherwise, the logo has stronger brand recognition and should be the first choice.

Colors

Working primarily on light backgrounds, PuckPrep's primary brand color is an indigo-adjacent variant that we've coined “Blueberry”. The secondary brand colors, named “Salt” and “Pepper”, are preferred for use on dark and monotone backgrounds.

Blueberry

66, 99, 235

#4263EB

Salt

255, 255, 255

#FFFFFF

Pepper

40, 38, 34

#282622